Enrollment Marketing and Event Specialist

Angola, Indiana

Summary

This role provides marketing, group event planning, communication and project management support for the projects, group events and communication plans for the Office of Admission. This role requires a strong, demonstrated ability to coordinate multiple priorities, deliverables, and timelines. The building and management of project plans are essential to the success and support of the admissions and recruitment goals. With leadership and support from the VP and AVP, this position collaborates closely with the admissions team, the admissions operations team, the various colleges and departments, and the University Office of Marketing and Communications. This position must also have a broad understanding of appropriate academic programs and potential future directions; be flexible, visionary, creative, and energetic and, possess a demonstrated capacity to lead.

Essential Duties and Responsibilities

Develop ADM annual mail grid/timelines for all admission communication projects, including digital and print
Work with the Office of Marketing and Communications to manage the projects, plans, purchase orders, approvals, and timelines
Assist in running processes daily out of Slate
Analyze data and trends for marketing materials/web content/other
Prepares annual reports for the admission office
Demonstrates the ability to clean and verify data
Assists with third-party processes for bulk mailings and other
Review monthly web content for accuracy and make recommendations on changes and handle the updates
Handles print collateral inventory requests
Back-up office manager and enrollment coordinators as needed
Be flexible with evening and weekend hours for events
Other duties as assigned by the AVP for Enrollment Management

Preview Day/Group Events/Scholarship Day:

Oversee all administrative, managerial, and performance-based aspects of all Preview Day visitation programs and Storm Saturday programs
Work with all areas (ex., Athletics, Food Service, AV, Academics, Facilities, and others) involved in Preview Days to thoroughly coordinate all aspects of the event
Assists with the annual marketing direct-mail grid, working closely with staff in implementing mailings on a strategic, timely, and cost-efficient basis.
Proactively propose new ideas to improve and enhance the visitor experience
Provide insight on new ideas to improve and enhance Preview Days and Storm Saturdays.
Responsible for providing a comprehensive marketing plan to recruit new students through the campus visit program, which thoroughly analyzes and assesses Trine’s competitive markets and concludes with realistic goal projections for event and individual visit attendance.
Has responsibility for assisting the Director of Admission in planning, implementation, and evaluation of all programs and efforts, which seek to enroll an academically talented and culturally diverse student body.
Team with the Visit Coordinator to create a “best visit ever” experience
Coordinates grades 9-12 group events on campus and serves as the main point of contact for the event
Prepares, reviews, and submits reports as necessary.
Other duties as assigned

Education and/or Experience

Bachelor’s Degree required; prefer three to five years of related experience and/or training; or equivalent combination of education and experience.

Outstanding Benefits

Trine University offers a comprehensive benefit package designed to provide a variety of choices to best fit your needs and the needs of your family. Some benefits offered include:

Health – medical, dental, vision, flex spending, HSA accounts
Life Insurance – a variety of voluntary life options are available along with an employer paid employee life policy valued at 1½ times annual salary
Financial Insurance – employer paid Long Term Disability and voluntary Short-Term Disability, Accident, Hospital Indemnity, and Critical Illness options are available
Paid vacation and sick time
Retirement – after one year of full-time service you are eligible for an employer contribution of 5% and up to an additional 5% employer match
Education – after 6 months of full-time service, undergraduate education benefits are available for employee, spouse, and dependent children

Salary

The salary is competitive and commensurate with experience and qualifications.

Apply

Trine University is an equal opportunity employer. Applicants are considered for employment without regard to race, color, religion, sex, age, disability, national origin, genetic information, citizenship status, military status, or any other basis prohibited by law, unless such basis constitutes a bona fide occupational qualification. Trine will comply with its legal obligation to provide reasonable accommodations to qualified individuals with disabilities and for religious beliefs.