Digital Marketing Specialist

Angola, Indiana

Summary

The Digital Marketing Specialist is part of the team responsible for sharing the story of Trine University across a variety of platforms, including social media and other digital platforms. Communications efforts may be directed to communities including potential or current students, parents of students, alumni, Trine employees or the general public.

Essential Duties and Responsibilities

The Digital Marketing Specialist will work under the direction of the Assistant Vice President for Content and Communications to:

Plan, manage and develop creative, attention-getting content for social media accounts
Develop, communicate and carry out guidelines for social media to ensure proper brand management and effective implementation
Collaborate with other staff to develop and carry out social media campaigns to support the mission, vision and initiatives of the university
Monitor conversations on the Internet and interact with the public as needed
Monitor trending hashtags and topics and integrate them to enhance the university’s social media presence as appropriate
Expand into new social media platforms
Track and provide monthly reports on the performance of university social media accounts and content
Create social media accounts for other university departments as needed and maintain a record of passwords
Enhance the written and visual communication of the university
Develop written and visual content for email communication
Manage the T. Furth Center for Performing Arts digital sign
Produce or direct photos and videos to enhance the university’s communications
Work in cooperation with events staff to promote events, camps and concerts
Represent the department on committees and work teams that plan and execute important campus events and activities
Provide graphic design backup as necessary
Coordinate production and placement of external advertising efforts with direction from the vice president and/or assistant vice president
Other duties, as assigned as by the Assistant Vice President for Content and Communications and the Vice President for University Marketing & Communications

Education and/or Experience

Bachelor’s degree in communications, marketing or a related field
Experience in social media account management for a business or organization
Experience in photography and/or videography for social media
Experience with video-editing and photo management software

Outstanding Benefits

Trine University offers a comprehensive benefit package designed to provide a variety of choices to best fit your needs and the needs of your family. Some benefits offered include:

Health – medical, dental, vision, flex spending, HSA accounts
Life Insurance – a variety of voluntary life options are available along with an employer paid employee life policy valued at 1½ times annual salary
Financial Insurance – employer paid Long Term Disability and voluntary Short-Term Disability, Accident, Hospital Indemnity, and Critical Illness options are available
Paid vacation and sick time
Retirement – after one year of full-time service you are eligible for an employer contribution of 5% and up to an additional 5% employer match
Education – after 6 months of full-time service, undergraduate education benefits are available for employee, spouse, and dependent children

Salary

The salary is competitive and commensurate with experience and qualifications.

Apply

Trine University is an equal opportunity employer. Applicants are considered for employment without regard to race, color, religion, sex, age, disability, national origin, genetic information, citizenship status, military status, or any other basis prohibited by law, unless such basis constitutes a bona fide occupational qualification. Trine will comply with its legal obligation to provide reasonable accommodations to qualified individuals with disabilities and for religious beliefs.