Bachelor’s
Join the dynamic world of marketing
Marketing creates and satisfies consumer desires, touching all aspects of our lives. You will be prepared for a successful career in this dynamic field through the Bachelor of Science in business administration with a major in marketing at Trine University.
The degree: Skills you need, customized to the career you want
Through the Bachelor of Science in business administration with a major in marketing, you will develop the knowledge, analytical and communication skills required for a dynamic career and gain a solid theoretical and practical understanding of the concepts driving today’s most successful companies.
Trine's marketing degree offers a wide spectrum of classes, so once you decide which career path you want to focus on, we will tailor your schedule to fit that area of expertise.
The experience: Guidance from professionals, extra opportunities for growth
Since creativity and communication skills are vital to a successful career in marketing, you will interact regularly with marketing professionals in class and through required internships. Our faculty, mentors, and career advisors will help you understand the diverse career opportunities available.
The result: Successful careers in many fields
The Bachelor of Science in business administration with a major in marketing will prepare you for a career in advertising, sales, digital media, services marketing or retail management. You will discover career opportunities in fields such as:
Recent Trine marketing graduates are impacting companies in sports marketing, consumer goods, business-to-business markets and business analytics. Graduates of the program have enjoyed a job placement rate of nearly 100 percent!
Recent internships include:
Marketing is truly versatile in that it deals with all areas of business. Businesses understand that it's the marketing department's job to ensure there are happy and satisfied customers who buy the company's products; because without them, there is no company, and there are no jobs. Marketing is that vital!
You also can be part of the Trine Student Marketing Association (TSMA), designed to provide additional opportunities to work with organizations in the local community, hear from industry experts and utilize skills learned in the classroom. TSMA is a great addition to your resume as well as a tool that can be helpful in finding internships and job opportunities.
BSBA in Marketing
Accelerated Dual Degree
120 hours
Undergraduate
Angola, IN
Jennifer Rubenstein, a Trine University alumna with more than 20 years of experience in communications and relationship management, has joined the university’s Office of University Advancement as director of development. Trine University recognized its 2025 Homecoming court as well as its king and queen during the annual Thunderstruck Pep Rally in the MTI Center on Friday, Oct. 3. The Trine Sales and Marketing Association held its second annual KSB Collegiate Sales Cup on Jan. 29, giving Trine University students from all majors the opportunity to show off their sales skills.
Marketing News
Alumna Jennifer Rubenstein joins Trine University as director of development
April 7, 2026 1/3 
Homecoming royalty crowned at Trine
October 6, 2025 2/3 
Trine students earn prizes in sales competition
February 17, 2025 3/3