Digital Marketing

Description:

With Trine University's online certificate in Digital Marketing, students will explore consumer behavior, major business functions, integration of digital media, variables of product, promotion, placement, and price, e-marketing, blogging, social media, and content management software. This certificate program will prepare students to advance in the workforce or to pursue a degree. Required coursework for the Marketing Certification can be applied towards the online Bachelor of Science in Business Administration – Marketing Major program.

Outcomes:

1. Describe specific issues facing the businessperson in ethics, globalization, and motivation.
2. Analyze various new digital media technologies and techniques.
3. Assess the role digital marketing plays in the social and economic systems.
4. Investigate the importance of digital ethics, privacy issues with social media, and codes of conduct within digital marketing.
5. Identify core business principles in the primary areas of digital marketing and new media management.

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